Luz Garcia is a seasoned marketing and ESG project management consultant with The Win Woman, a firm dedicated to advancing social impact. With extensive experience in digital marketing, Luz has played a pivotal role in helping businesses across various industries, including non-profit, finance, aerospace, retail, and more, to elevate their brand presence and achieve their marketing goals.

Luz has successfully executed comprehensive ESG & marketing strategies for major corporations and nonprofits such as Liberty Mutual, AARP, MassMutual, The Univision Foundation, The Latin GRAMMY Cultural Foundation, and more. Her work with these clients has led to significant improvements in their marketing initiatives and goals, both internally and externally. These strategies encompass a wide range of digital marketing activities, including social media, website development, SEO, email marketing, video production, and content creation. In addition to her strategic planning and execution skills, Luz is also adept at copywriting, analytics, and paid digital advertising.

Luz holds a Master’s Degree in Marketing from Florida International University and a certification in digital marketing from Cornell University. Known for her hands-on approach, she has become the go-to expert for achieving marketing objectives, consistently delivering exceptional results.

When Luz isn’t keeping up with the latest marketing trends or working closely with her clients, she enjoys spending time at home with her Chihuahua, indulging in popular shows and movies. Her keen interest in current trends enables her to help her clients stay relevant and capitalize on emerging opportunities.